marketing director / pland studio
at pland studio, I was at the helm of in-house and external marketing and brand advisory; across my three years, i conceptualised, lead, and created international campaigns for leading fashion brands such as Merchants of The Sun, WithMercii and Isabelle Quinn as well as provided fundamental business strategisation in building a brand identity and values-led business. as marketing director, i ensured that our team remained immersed in news media, shifting digital and cultural phenomena, and consumer desire/ buying behaviours, to provide forward-thinking strategies that would inform and propel our fashion and lifestyle clients as exciting, bold leaders within their niche/industry.
the brands
Merchants of The Sun
xpressed
Staple&Hue
WithMercii
Isabelle Quinn
The Ocean Club
Paris&I
Bouquet Studios
creating the brand’s identity
everything your brand says and does is an opportunity to spark attention and motivate action; a successful brand builds a gateway for connection, conversation and co-creation with customers, audiences, and users. what is relevant is how people understand and experience the mission, vision and values (the zest and zeal of your organisation) and whether they resonate with those foundational building blocks.
throughout my time at pland, i was responsible for researching, strategising, and ultimately creating the brand identity of over ten companies.
kinda cool wins
wrote and published ‘How to build your Brand’ E-Book. Selling over 100 copies.
edited and published pland’s additional E-Books: ‘A Guide to Budget Building’, ‘A Guide To Build Your Blog’, and ‘A Guide to Brand Identity’
2022
assisted in the B-Corp Certification for Merchants of The Sun
2021-2023
co-wrote the Business Development Project ‘Elevate’, which assisted over 20 start-up businesses in understanding the foundations of entrepreneurial business.
ELEVATE INCLUDED:
mapping operational plans, creating costing sheets, tech stack and website conversions, budgets and financial forecasting, sustainability planning, customer profiling, online user-experience and journey mapping, brand identity/persona building, values setting and CSR planning, market evaluations, competitor analysis, roles and responsibility agreements, digital platform strategies, establishing KPI’s with financial targets & accountability planning.
co-designed the original websites of pland studio and xpressed: wrote the copy for all pages, organised content, conducted SEO, to build user-friendly and highly engaging experiences with the brands.
2021-2023
created the marketing campaign pitch for Bouquet Studios ‘No Such Thing As Human Nature’ that donated the funds from their wearable NFTs (Harambe wears Bouquet) to the Jane Goodall foundation
2021-2023